21st Century CRM and Customer Experience: Challenges and Benefits
This is a test A major issue with CRM is that it is not a simple strategy that completely relies on technology alone, but the landscape is rather complex and punctured with pitfalls. Growing customer knowledge and sophistication poses huge challenges before an organisation’s CRM efforts. This is because, today, customer empowerment […]
Customer Experience Is Stressful
If you’re going to put the customer first, you must also put those who serve the customer first […]
Why the ‘R’ in CRM Is the Most Important Letter in Customer Experience
A few years ago, I decided to upgrade my century-old house with some new windows. Windows weren’t the same sizes one hundred years ago as they are today, which meant each window had to be customized. In other words, it wasn’t a cheap upgrade — I will be paying for years to come
Care Management, Customer Service Must Converge
It’s exciting to see more and more healthcare organizations starting to explore the integration of care management and CRM — and even strategic integrations among CM, CRM, and claims adjudication systems. We see this as a potential quantum leap forward in both improving operational efficiency and taking customer service to the next level. It’s […]
Top 3 Challenges Faced By Sales Reps Today
There are many stumbling blocks sales reps face to sell more and increase overall revenue. Knowing how to deal with a bad situation will help reps be more productive. Let us now understand the top three difficulties faced by sales representatives. What is also noteworthy is, a cloud CRM software, helps eliminate […]
Exceeding Customer Expectations: The Role of CRM
A study published in the Journal of Computer-Mediated Communication discussed the role of CRM and customer loyalty, and came to an interesting conclusion: While sophisticated Web sites – Web 2.0 – play a role in engaging consumers, their loyalty will not grow without the effective use of CRM. The study […]
11 Terrible CRM Systems For Your Company
They are terrible when they are not implemented the right way. They are terrible when companies don’t appreciate that all of these magical applications are nothing but databases and don’t put the right processes in place to ensure that all interactions are entered into this database so that the data can […]
Marrying Email Marketing And Customer Relationship Management To Increase Profitability
Email marketing has long been known as a cost efficient tool for delivering your messages instantly and for being a key driver of web traffic, but when done correctly, email marketing also helps effectively manage and grow a customer base. Customer relationship management (CRM) refers to the ways in which companies manage […]